BCCI Announces CRED as IPL ‘s Official Partner

As CRED became the latest to enter the cash-rich league as its official partner for the 13th edition, IPL 2020 has become a season for Indian startups. The Board of Control for Cricket in India (BCCI) tied up as its official partner in another Bengaluru-based company, Unacademy, earlier in August.

Tuesday BCCI took to Twitter to reveal the new contract. Board president Sourav Ganguly has been swift to re-tweet the post and thanks to his team for their excellent work in “tough market situation”

However, neither CRED nor the BCCI has revealed the amount paid for the sponsorship.

The Bengaluru-based credit card payment venture, established by Kunal Shah and launched in 2018, has been in the news for its increasingly rising popularity among users.

Unacademy, a Bangalore-based educational technology company, was also appointed in August as the official partner of IPL 2020.

“We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022,” says IPL chairman Brijesh Patel

CRED

“IPL is the most-watched cricket league in India and as a homegrown Indian edu-tech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers,” he added.

In the battle to become the next title sponsor for IPL 2020, after the exit of Chinese smartphone manufacturer Vivo, the Sports fantasy company Dream11 had edged Unacademy and BYJUs edu-tech companies to secure the rights with a Rs 222 crore bid for four months and 13 days. Byju’s had placed a Rs 201 crore bid while Unacademy was offering Rs 170 crore.