A film is considered as a unique direction communication. They occupy us from our tedious problems by redirecting our regard for the visuals hereby engaging us. They additionally permit social connection by giving a chance to talk about basic subjects of common interest. Movies strengthen some parts of life, such as parody, emotion, war, and so forth. It assumes the job of amplifying glass.
Another stream has come into the industry through some individual directors and on-screen actors prepared to pick a socially appropriate point that could benefit our general public. Movies are not mere entertainment now. They have become a source of infotainment.
Change over the last decade.
The roles stood to women in Bollywood have changed altogether this decade. Ladies driven films are turning out to be standard with releases including No One Killed Jessica (2011), Queen (2014), Piku (2015), Dear Zindagi (2016), Simran (2017), Lipstick Under My Burqa (2017), Veere Di Wedding (2018), and Lust Stories (2018).
These women-driven films no longer float around a man. They present the female character as an informed and frequently proficient lady who has the way to travel universally, who makes the most of her sexuality, and who can offset convention with her place in worldwide advancement—strikingly a large number of these films.
Not just women, but India has such vast numbers of subjects to talk about. Utilization of the Toilets, cast segregation, accomplishments of India, and other social and political issues. India is persistently attempting to feature those points, yet it can’t contact most extreme individuals in some way or another. Be that as it may, cinema has an alluring method to spread an issue or an activity you can without much of a stretch circle in a broadway.
Indian Cinema has outgrown the typical standard Movies and is coming out with better and more socially educating ones. Hope has it that we shall see more informative content in Indian Cinemas that are not merely illogical and hypothetical.
Movies like Article 15(2019) and Shubh Mangal Zyada Savadhan(2020) has already set the bar high. Depicting such social issues makes it easier for people to come out and talk about it openly.
How will the Pandemic effect Hollywood
The COVID-19 Pandemic has substantially affected the film business, reflecting its effects on overall art divisions. Over the world and to differing degrees, films and cinemas have been shut, celebrations have been dropped or deferred, and film discharges have been moved to future dates or postponed inconclusively.
For the first time in its 50-year history San Diego Comic Convention (SDCC), the coordinators behind the yearly mainstream society festivity, declared today with profound lament that there will be no Comic-Con in 2020. The occasion will instead come back to the San Diego Convention Center from July 22-25, 2021.
However, adopting the online streaming platforms for Hollywood will be easy as people have adapted to it. Many movies and series have broadcasted using various streaming platforms such as HBO, Disney Plus, and Netflix. Yet the overall economy of the Box office will be affected. Hollywood Theaters and movies contributed to 42% of the total economy of the Box Office.
Be it as it may, While releasing films on-demand will give some income and alleviation to battling entertainment organizations, it’s impossible that it will compensate for what might be a film industry pull in the close to term.
Universal Studios announced Monday that it would begin releasing films like Invisible Man, Emma and The Hunt available for in-home, on-demand rentals despite the fact that these films were only recently released, blowing up the entrenched windowing schedule that gave theater chains exclusive rights to show movies first before they were released to in-flight entertainment, rental platforms and then television. Sony followed, releasing Vin Diesel’s Bloodshot for digital purchase only 11 days after its theatrical release.
“If this continues for a long time, that will cause a change in how we consume content and allow newer titles to get to home video much faster,” Asaf Ashkenazi, the COO of Verimatrix, a technology company that works with distributors in Hollywood.
How will the Pandemic effect Bollywood
Recently, India has been under a severe lockdown since March 25 to battle the COVID-19 Pandemic. Bollywood has come to a halt, influencing around a million people. Many are without work and wages. The most noticeably awful hit is around 35,000 day by day wage laborers.
The film industry shut down in mid-March when the producers’ society chose to quit shooting, and a large portion of the cinemas across India were shut close. Bollywood has a schedule firmly thrust with release dates for new movies. As the Pandemic shut down the theaters, a portion of the year’s most celebrated films, booked to release in March and April, has been inconclusively delayed. It isn’t easy to predict when theaters will open. This shall affect the market of Bollywood Movies as people stuck in their homes need a source of entertainment. They shall turn towards the Streaming Platforms for content.
Introduction of online-streaming platforms
As they face misfortunes of somewhere around Rs 500-600 crore, Bollywood producers are investigating releases on OTT (over-the-top) stages. As they say, the show must go on. Many new movies are being released via the streaming giants Netflix and Amazon Prime Videos. Films, for example, Amitabh Bachchan and Ayushmann Khurrana-starrer Gulabo Sitabo, Gunjan Saxena: The Kargil Girl, including Janhvi Kapoor, and Akshay Kumar’s Laxmi Bomb upheld by Fox Star Studios are probably going to change the picture. This might be huge for typical cinema producers, but in the end it’s all about selling.
A survey done by Velocity MR, the New Indian Express reported on May 20: “Amazon Prime and Netflix saw an increase in subscription with 67 percent and 65 percent, respectively.” This was just within the period of the lockdown between mid-March to mid-April.
With the introduction of Netflix and Amazon Prime and other online streaming platforms, the trend of series and shows have also started to show up. Shows like Mirzapur(2018), Sacred Games(2018-19), Delhi Crime(2019) have proved that the market is changing. Bollywood has to work a lot to keep up with the trends.
Karan Bedi, CEO of MX Player, an OTT player owned by Times Internet Limited, explained it well: “What we have been talking about for years… that script and content is king, is becoming the truth now with the advent of OTT. If you see some of the big films, Uri: The Surgical Strike, Badhai Ho, etc., content-based films are working.”
Films have consistently drawn moneymen and nd talent and always will. Be that as it may, who gives orders changes after some time. At present, the force chain of command has changed from huge studios and massive stars as big cheeses to featuring jobs for good content and creative producers/directors.
OTT is a moderately new thing to the crowd. However, the closing of the movie theaters shot it to another position. The crowd acknowledged this other option. The lockdown enhanced OTT’s achievement in the period preceding the lockdown, and another normal rose for the crowd. The jury is out on whether the crowd will jettison OTT when theaters open, and come back to a socially removed movie theater.
The bright ray of hope is a few producers and their enthusiasm towards significant subjects more than box office collection. Shockingly, the vast majority of these movies were blockbuster hits, even though they depended on whimsical themes. This lone shows that the crowd supports these movies, and consequently, we can securely say that the Golden Age of Indian Cinema is returning. Bollywood will have to come up with a mix of OOT content & Theatres to offer a different experience.
