Facebook to Soon Pay Indian Publishers for Their Content

Despite facing the political heat & accusations in India, Facebook on Tuesday announced that it would soon pay news publishers in the country. This will be done via its Facebook News to ensure that the content is available in the new product. Facebook News, which was launched in the US last year, will soon arrive in the UK, Germany, France, India, and Brazil within the next six months to a year, the company declared.

Campbell Brown, VP, Global News Partnerships at Facebook, said that country’s consumer habits and news inventory range. “So we’ll work closely with news partners in each country to tailor the experience and test ways to deliver a valuable experience for people while also honoring publishers’ business models,” Brown said.

Facebook has found that over 95% of the traffic Facebook News delivers to publishers “is incremental to the traffic they already get from News Feed”. “Based on this progress, we are accelerating our plans to expand internationally,” Brown added. In India, even after facing severe political consequences over its alleged role in favoring the Bharatiya Janata Party (BJP) on its platform, social networking giant Facebook last week refined its position.

Facebook also said that it has removed all the offensive content and will continue to take down all the content posted by public figures in India, which violates its community standards.

Ajit Mohan, Vice President and Managing Director, Facebook India, said that Facebook has always been an open, lucid, and non-partisan platform where people can represent themselves openly. “Over the last few days, we have been accused of bias in the way we enforce our policies. We take the allegations of bias incredibly seriously, and want to make it clear that we denounce hate and bigotry in any form,” Mohan spoke.

As the output of the new News product & engagement grows, Brown said that Facebook would “continue to focus on the growing engagement of Facebook News in the US.”
“We will keep building new products and making global investments to help the news industry build long-lasting business models,” he said.