The thunder initiated 10 to 12 months ago when H&M released a statement in March 2020, stating that they won’t be trading cotton from Xinjiang considering the human rights abuse. The statement however, is no more available on their website.
The statement thereby, is now being pulled out and is set to people for an act in the name of ‘Patriotism’. Reports say that the Communist Youth League and Infuential Communist Party Organization just happened to find this old post.
“The Chinese people are attaching great importance to national dignity. It is not about nationalism, it is patriotism”, Chinese Foreign Ministry spokesperson Hua Chunying told the reporters when he was about the outrage headed towards the American and Eurpean brands.
The rage has been hitting H&M so hard that the brand has been purged from the Chinese maps and online stores such as e-commerce website of Ali Baba, Taobao. The anger has reache the streets of China.
Not just H&M, but brands like Burberry, Adidas, Nike are the companies that will be slammed with the wroth of the dragon. Nike shoes have been burnt and recorded in China and other incidents to name a few.
The pop star Jackson Wang’s announcement that he was quitting as a Nike “brand ambassador” didn’t mention Xinjiang. It said he “firmly resists any words and actions that pollute China.”
Including other singer and actress Song Qian, a former member of Korean pop group f(x) who also is known as Victoria Song, and actor Huang Xuan, who announced they would end endorsement contracts with H&M. Actress Tang Songyun said she was breaking ties with Nike.
The follow-up to the boycott speaks of the European Union’s Sanction of four of the Chinese officials over Human Rights abuses in Xinjiang Province, China.