The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to Fantasy cricket league platform Dream11. The winning bid for the Dream11 was 250Cr.
It is not clear will Dream11 still stay as an associate partner for the league or will BCCI will now look for someone else to fill the possible vacant slot. Apart from Dream11 and the Tata Group, the other bidders were education technology platforms — Byju’s and Unacademy. The next best bids were as follows: Unacademy (210 crores), Tatas (180 crores) and Byju’s (125 crores)
Chinese company Vivo had acquired the IPL title rights for a tenure of five years, until 2022. Under the deal, Vivo had agreed to pay the board Rs 440 crore per season. However, after the India-China standoff at the Galwan Valley in Ladakh, the company withdrew its sponsorship seeing the ‘Boycott China’ campaign gathering pace in the wake of the following. The BCCI was criticized for allowing a Chinese company to be the title sponsor of the league in the aftermath of the dispute between the two nations along the border.