A special tea type in Assam was auctioned at the Guwahati Tea Auction Center (GTAC) on Thursday at a record price of Rs 75.000 per kg. The specialty tea, known as Manohari Gold Tea, is grown by the Manohari Tea Estate in the upper Dibrugarh district of Assam.
Assam: 'Manohari Gold Tea', a famous tea produced by Manohari Tea Estate, auctioned at Rs 75,000/kg at Guwahati Tea Auction Centre – creating a record for the 3rd successive yr. Estate's Director says "2.5 kgs tea was produced, 1.2 kgs sold. Remaining available at select outlets" pic.twitter.com/n6ftZpya2m
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In particular, sales are a ray of hope in the wake of the global disease outbreak and its impact on the tea industry in Assam.
But what’s so exceptional about the tea? Rajan Lohia, director of Manohari Tea Estate in eastern Assam’s Dibrugarh district, told Deccan Herald that this tea is made from the best second flush colonel tea buds, which are hand-picked only at dawn.
“They are plucked only during dawn to avoid exposure to sunlight. It offers aromatic, full-bodied and bright yellowish malty liquor,” he said.
The tea was sold by Contemporary Brokers Private Limited and bought by Guwahati-based tea dealer Vishnu Tea Company, who will market it worldwide on their digital e-commerce platform 9amtea.com, Secretary of the Guwahati Tea Auction Buyers’ Association, Dinesh Bihani said.
“This is a great achievement amidst global pandemic when the entire world is affected. Manohari Tea Estate has made extra effort to produce this specialty tea in the month of September and sent it to GTAC for sale”, the GTABA secretary said.
The previous record also set the same tea mark at Rs 50,000 per kg in the same tea garden last year, now smashing their own record, he said.
On August 13 last year, another specialized Assam Tea had established a record with Upper Assam’s Dikom Tea Estate selling its Golden Butterfly tea at a record price of Rs 75,000 at the Guwahati Tea Auction Centre.