Netflix Apologizes for Inappropriate ‘Cuties’ Poster

OTT platform Netflix has apologized for the promotional campaign around its upcoming original film Cuties after people called out a poster it had launched this week that they believed was inappropriate and sexualized children.

Cuties is a French teen coming-of-age comedy-drama film written and directed by Maïmouna Doucouré. This film is about a traditional Senegalese Muslim girl who is caught between traditional family values and the escape provided by dance and the rising Internet culture.

The film premiered at the 2020 Sundance Film Festival.

“We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description,” Netflix tweeted on Thursday.

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