Netflix appoints Indian American Bela Bajaria as global TV head

Netflix Inc. identified Bela Bajaria the head of a new global television division, giving executive oversight over all shows at the world’s largest streaming network.

Bajaria, who joined Netflix in 2016, was promoted over 18-year veteran Cindy Holland, who will be leaving next month. Bajaria will now be in charge of English and local-language original series, both scripted and reality. Bajaria is a former Miss India USA, having won the crown 1991.

Co-Chief Executive Officer Ted Sarandos is reestablishing leadership at the company’s entertainment operations after his own promotion in July to sharing the top place with co-CEO Reed Hastings. As the company looks beyond the U.S. for most of its new customers, Sarandos elevated Bajaria to the new spot instead of Holland, who has been more focused on the U.S.

“Since becoming co-CEO, I’ve wanted to simplify the way our content teams operate — with one global film team led by Scott Stuber and one for TV, which will now be led by Bela Bajaria,” Sarandos said in an emailed statement.

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