In one of the recent survey by Twitter, it was found that women love to talk about their exposure, passion and their challenges. They find the microblogging website interesting because it is exploratory and they get a platform to talk about what they are made out of.
According to the research conducted on ‘Why Indian Women use Twitter’, women love to talk about the current affairs and the social changes taking place in society with highlights to the fluctuations regarding feminism.
A quantitative survey was conducted amongst 700 women on Twitter, along with the qualitative curation and analysis of 522,992 Tweets sent out by female Twitter accounts between January 2019 and February 2021 by women across 10 Indian cities.
Nine dominant conversational themes emerged from an in-depth look at the tweets, according to the research findings. Have a glance here:
Passion and Interest
Women love to talk and chew over substance relating to what reflects their passion and interest area. It is the major theme women love on Twitter according to the reports which say 24.9%.
With 20.8% report says the women ideally are interested in the current and social affairs moving around in society. Guwahati and Delhi lead the discourse. These women used Twitter’s open, real-time nature to stay informed on local and international news. Tweets around #StudentExams, #COVID19 and #DelhiElections2020 dominated the conversation.
From professional to personal highs, 14.5% of women took to Twitter to celebrate the little joys of life; Chennai, Kolkata, and Madurai dominated the conversation in this category. #WomenWhoWin, #TheMomentOfLift, #SmallWins and #EverydayJoys were the hashtags used.
11.7% of women, mostly from Bengaluru, Chennai, and Hyderabad used Twitter to find camaraderie and support. These women are coming together with hashtags such as #WomenInScience, #WomenInTech, #WomenInMarketing, and #GirlGamers.
8.7% of Indian women on Twitter did not hold back when it came to supporting their community. These women tweeted to empower and bring about a change in society through online movements such as #SheforShe and #TimesUp. Bengaluru, Guwahati, and Delhi lead the way in shining a light on critical matters.
6.9% of Indian women tweeted about their everyday hardships. From #Parenting and #WorkingFromHome, these women sought solace in online conversations. Women from Bengaluru, Hyderabad, and Mumbai were more open about their everyday challenges.
From #Photography to #Poetry, 4.2% of Indian women use Twitter to exhibit their creativity to a virtual audience. Chennai, Kolkata, and Mumbai lead the show. It’s common to see conversations about #Art, #Photography, #Dance, #CulinaryArts, among others.
4.2% of Indian women also tweeted on #ModernDating, mental health, and much more. Women in Madurai and Mumbai opened up on Twitter about their personal inhibitions and fears.
From #SareeTwitter to #LockdownRecipes, 4% of Indian women loved to just tweet and share their everyday experiences with women in Chennai and Mumbai leading these conversations.
In a press release, it was revealed, “while conversations around Everyday chatter and Celebratory Moments saw the highest engagement in terms of the average number of Likes and replies per Tweet, Passion Points and Interests, Communities and Shared challenges were the most Retweeted categories.”.