In Pakistan’s Punjab province, images of the deceased Indian singer-politician Sidhu Moose Wala with a reference to his song “295” have appeared on election hoardings there.
According to the News International newspaper, Moose Wala’s image appeared alongside Zain Qureshi, the son of former foreign minister Shah Mehmood Qureshi, on the hoarding of the Tehreek-e-Insaf party, which is running in the byelections for the PP-217 seat in the Multan region of Pakistan’s Punjab province. On July 17, by-elections are scheduled to take place.
On May 29, Shubhdeep Singh Sidhu, 28, also known as Sidhu Moose Wala, was shot dead in India’s Punjab state’s Mansa district. In February, he had run in vain for the state assembly seat for Mansa.
Zain Qureshi professed ignorance when questioned about the appearance of Moose Wala’s picture on the election hoarding. “I want to thank everyone for including a photo of Sidhu Moose Wala on the poster since his image is the reason it became so popular.” He told BBC Urdu that none of our posters had ever gone that viral.
In Pakistan, Moose Wala has a devoted following, which explains why advertisements using his image were placed before the byelections. He promised a Pakistan trip with live performances in Lahore and Islamabad before he died.