WhatsApp to switch on shop button on business profiles

IS: The Indian Express

WhatsApp is introducing a shopping button and direct purchase option to Business Profiles making it easier for customers to follow through.

WhatsApp in a blog post said, “We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted at this time.” While the new feature will be launched globally, India will have to wait a bit.

The businesses will soon get the “option to manage their WhatsApp messages via hosting services that Facebook plans to offer”. The post further said this will “make it easier for small and medium-sized businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive – wherever their employees are”. The company added that some of these business services will be charged.

The firm also claimed that 175M people on WhatsApp message a WhatsApp Business account every day. The Harris Poll’s online survey found that globally, 80 percent of international adults agreed “messaging is a quick and easy way to communicate with a business”. And nearly 68 percent of international adults explained they are “more likely to” do business with/purchase from a company that can be contacted via messaging. In India, 78 percent of adults agreed that messaging saved time rather than calling a business and 75 percent now choose to message a business than before the pandemic.